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Add to Calendar 05/12/2025 9:00 AM 05/13/2025 4:00 PM Central TECHSPO Chicago 2025 Where Business, Tech and Innovation Collide in Chicago! TECHSPO Chicago 2025 is a two day technology expo taking place May 12th - 13th, 2025 at the luxurious Soldier Field Stadium in Chicago, Illinois. TECHSPO Chicago brings together developers, brands, marketers, technology providers, designers, innovators and evangelists looking to set the pace in our advanced world of technology. Exhibitors showcase the next generation of technology & innovation, including; Internet, Mobile, Adtech, Martech and SaaS technologies. Be prepared to be inspired, amazed and educated on how these evolving technologies will impact your business for the better. As part of TECHSPO Chicago 2025 is a limited attendance event, DigiMarCon Midwest 2025 Digital Marketing Conference (https://digimarconmidwest.com). If the conference is where the learning, theory and inspiration happens, then the TECHSPO floor is where the testing, networking and product interaction takes place. The TECHSPO floor is free to attend (for a limited time)! Register today! For more details visit https://techspochicago.com. Soldier Field Stadium, 2233 S Martin Luther King Dr, Chicago

Co-located Event: DigiMarCon Midwest

Super Early Bird Rates (Save $100)

Master Classes

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TECHSPO Chicago 2025 is offering three limited-attendance Master Classes on Thursday, May 20th at different times allowing attendees to attend them all. Master Classes are 2 hours duration with Networking time before and after and are only available to conference attendees. All Master Classes are included in the VIP and All Access Pass. For Main Conference Pass holders Master Class fees are $195 (USD) each.

Master Classes provide the practices, applications, and hands-on exposure you need to become (and remain!) a top performer in your field. Whether you are a consultant, site designer, website owner, or in-house marketing professional, this is an opportunity to experience firsthand the latest developments in digital marketing. Regardless of your experience level, you will leave these intensive master classes with skills to improve your online business results.

Stay Tuned! The Master Classes for TECHSPO Chicago 2025 has not been announced. Take a look below at the master classes at DigiMarCon events already in 2015!

#1 Digital Marketing Master Class

Master Class Facilitator: Steve Robinson, Advisory Board Member, Institute of IBusiness

Cracking the ROI Nut: Use Iterative Marketing Practices to Keep the Graph Moving up and to the Right. There is a lot of buzz in the digital marketing community around proving our existence to stakeholders and demonstrating a positive return on investment for the costs of digital marketing. The glut of tools on the market to handle measurement coupled with massive investments in social media, sometimes with little to show for it, leaves leaders at many organizations asking questions. They want their agencies and teams to connect the dots connect between their investments (paid, earned and owned) and the bottom line of the business. Steve will demonstrate, through industry best practices, client case studies, and third-party data, how marketers can take what they are doing right now and apply a set of simple rules to not only demonstrate return on investment, but also create a system that is self-optimizing toward better and better returns.

#2 Inbound Marketing Master Class

Master Class Facilitator: Luke Summerfield, Partner Services, Program Manager, HubSpot

Looking to implement a successful Inbound Marketing program to drive leads and grow your business? Join us in this Inbound Marketing strategy master class as we will be creating the critical pieces for developing a rock solid Inbound Marketing strategy. In this two hour intensive boot camp, you will be:

Structuring your time and focus around Inbound
Setting Goals for your program
Developing detailed buyer personas
Inbound Marketing strategy (including inbound campaigns, blogging, social, email, etc.)
Creating a Q3 & Q4 Roadmap

You’ll finish the master class with a playbook and process that you can use over and over again in future Inbound Marketing efforts.

#3 Content Marketing Master Class

Master Class Facilitator: Mark Schaefer, Executive Director, Schaefer Marketing Solutions

In this fast-paced, inspiring, and entertaining master class, Mark Schaefer takes you through the fundamentals of creating a marketing presence on the foundations of great content. This acclaimed author and consultant will cover:

The five foundational strategies of social media marketing
The importance of “rich” content that powers a marketing strategy
Tips and tricks to improve your content marketing while saving time and money
Creating unstoppable content that creates business benefits
How to ignite content

Every participant will walk away with a deeper understanding of the true mechanics of social media marketing and dozens of ideas to put into action today.